How To Make Money Buying & Selling Blogs (Part 8)


Figure out how much you want to sell for.

Now do a listing on


Include basic details such as:


-Blog name and URL

-Date started


-Hosting and software details

-Average monthly unique visitors

-Page views

-Inbound links


-Posting frequency

-Auction end date

-Payment method

-Support offered

Someone may want to purchase your blog immediately. Set a price that’s approximately 4x’s your annual profit multiple. Always give potential buyers the option to “Buy It Now” for top dollar.

This series offers a glimpse into the main aspects of buying and selling blogs.

The info provided should be considered as tips and suggestions. Hopefully this series will provide “food for thought” as it outlines important elements that you’ll need to further research.

Good luck!


How To Make Money Buying & Selling Blogs (Part 7)



*Online Auctions


*Sales Forums


*On Your Blog – Tell your readers you have a blog/blogs for sale.

*Blog Networks – Tell them you’re selling.

How To Make Money Buying & Selling Blogs (Part 6)


When dealing with big money, you should always get legal advice. You should also watch other blog sales. This simple act will teach you a lot.

When signing a “non-compete” contract make sure the terms are reasonable. (non-compete means you can’t compete with the blog you just sold and steal back the audience)

If you’re not comfortable with all the elements of selling your blog, hire an experienced broker.


How To Make Money Buying & Selling Blogs (Part 5)



The do’s & dont’s of buying blogs.



*Do watch auctions before jumping in.

*Do research. Why are they selling? Do a background check on the owner.

*Ask the seller every question on your mind regarding the blog. When it comes to your money, all questions are good questions.

*Low-ball your price.

*Raise bids slowly and in small increments.

*Have a plan. Have a max price and don’t go over it. Be prepared.

*After you’ve made your purchase, make sure you have the following:







Domain transfer

Business name





Newsletter subscribers



*Don’t take the owners word for anything. See for yourself.

*Don’t get caught up in all the excitement. Stay calm and level headed.

*Don’t accept the first price a seller mentions. They will go down if you negotiate.

*Don’t do a deal if it doesn’t feel right.

How To Make Money Buying & Selling Blogs (Part 4)


There’s no one way to do this. But there is a simple way to do this. Just look at profit, assets, and premium.


Annual Profit = $65,000

Assets (design, technology, subscribers) – This is subjective. Everyone will value these differently. It really boils down to what a buyer is willing to pay. For this example, let’s value assets at $10,000.

Premium – Content and traffic makes a blog worth a premium. Many blogs are bought and sold based solely on monthly visitors and traffic. For this example, let’s set the premium value at $15,000.

The equation is:

PROFIT $65,000 + ASSETS $10,000 + PREMIUM $15,000 = BID $90,000

After you have a ballpark figure as to what the blog is worth, you can now figure out your first offer. NEVER make a high offer at first. Nd don’t pay more than what it’s worth. Unless you know “for sure” that you can boost annual profits.

Stay tuned. More to come.

Questions or comments? Let’s talk about it. Like iron sharpens iron, so one person does another.


How To Make Money Buying & Selling Blogs (Part 3)



Look for INBOUND LINKS. These links add value to a blog. The more the better. But be aware of fake, or bought links. These add no value to a blog. They are merely deception tactics used by scammers. Search engines favor blogs with deep links pointed at the homepage. These links are varied with sticky text that do well with search engines.

Nothing adds value like PROFIT. If a blog is making profit, chances are it also has other quality attributes. Such as traffic, content, visitors, etc.

Make sure you (the new owner) can continue making a profit. Understand where the profit comes from. Understand the monthly breakdown. Can you grow that profit? Is there other revenue sources? All this contributes to the value of a blog. And chances are, it’s an older blog.

Make sure “profits” aren’t part of a special deal that will be void with a new owner.

Make sure you understand everything. You want a blog with diversified income that’s easy to work with. That alone adds value.

Does the DESIGN look good? If so, that adds value. It doesn’t matter if it’s off-the-shelf or custom made. If an expensive design looks bad, it offers no value. If a free design looks great, it offers value. Simple enough! However, read the small print regarding premium designs. Study the design and the terms. Trickery is everywhere.

DOMAINS can cost millions. But that’s rare. A domain that ends in .com is the best. Period. If a domain is easy to read, snappy, and easy to recall, there’s value there. If a domain has a keyword in it or is a simple dictionary word, it has value. Why? Because “type in” traffic is instant and doesn’t need a ton of promotion.

Buying and selling blogs is a great way to make money. Blogging is huge! There’s huge money out there.

If I wasn’t sitting in prison right now, I’d already be a millionaire. But since I am, it’ll take a little longer.

So what are you waiting for? Get motivated and go get that money!

How To Make Money Buying & Selling Blogs (Part 2)


Everyone will valuate a blog differently. The most common tactics are based on monthly earnings.

Other factors involve AUDIENCE. A blog with a rich, high-targeted, audience that spends a lot, will obviously have more value than a blog full of random people doing research.

A high value blog will consist of high RSS counts, email subscribers, and populated forums. Just the email list alone can be sold.

Research niches to see which ones return higher revenue. People who want to make money are more likely to spend money. So blogs about “making money” will automatically have an audience that add value.

Good CONTENT always adds value. When looking at content, take note of the amount of links and visitors.

Make sure you know where the content is coming from. The last thing you want to do is buy a blog that’s full of stolen, plagiarized, or duplicated material. Do your research.

SEO RANKINGS add value to a blog. But this is tricky. The bottom line is – you want “valuable” search results. These are the search results that actually get a high number of “clicks”. Don’t be fooled by a high ranking search result that rarely gets any “clicks”.

Long term, massive TRAFFIC adds extreme value to any blog. Look for blogs that have tons of traffic throughout the entire blog. Be skeptical of blogs that have limited traffic sources. They could be fake. Do research on who the traffic is and where it’s coming from.

A legit seller will allow you to enter your Google Analytic code. Now you can watch the traffic yourself.

You’re looking for consistent traffic. Be aware of “traffic spikes”. They could be the result of a single mention on a popular site. It that’s the case, most of these people will never visit the site again. Bottom line – When valuating a blog, DO NOT take traffic spikes into consideration.